Business of Home: How to Use your Portfolio to Win Your Dream Client
Roxanne Hanna, Founder & CEO of Hanna Creative Co., was recently featured in Business of Home, sharing insights on one of the most powerful tools for attracting ideal clients: your portfolio. Often, it's the first conversation you have with a prospective client, long before an inquiry lands in your inbox. Whether someone discovers your work through Instagram, a referral, or an online search, they'll almost always head straight to your website to see if your projects align with the home they envision. In the article, Roxanne explores how to strategically curate your portfolio so it does more than showcase beautiful work. It positions your expertise, communicates your point of view, and helps you attract the projects you want most.
Roxanne points out that a compelling portfolio doesn't have to begin with a long list of interiors projects. While finished interiors are an important investment, designers can start building a distinctive visual presence by partnering with a lifestyle photographer to capture their creative process. Behind the scenes imagery, from architectural details and material palettes to sketches, plans, and the design decisions that shape each project, can communicate a designer's perspective just as effectively. It's a thoughtful way to express your aesthetic, establish credibility, and begin attracting clients who connect with your unique point of view.
Photography by Elizabeth Baker