Client Feature: Forden & Co
At Hanna Creative Co., we believe that the strongest brands are built through partnership—listening, learning, and growing together over time. Our six-year collaboration with Hamptons-based builder Alex Forden of Forden & Co is a testament to the power of shared vision and creative trust.
When we first began working with Alex, the goal was to establish a visual identity that reflected the quality and craftsmanship of his work. “I work in the visual world, with architects and designers, and everything is about aesthetics,” Alex says. “I’m a builder, not a creator, but I know it has to be classic and simple.” Together, we developed a foundational brand language—starting with a clean, image-driven website, a compelling brand video, and a strategic social media presence that brings audiences into the process through short-form, behind-the-scenes video content.
As the relationship evolved, so did the work. “They’re cultivating in their process,” Alex reflects. “It allows time for ideas to simmer without pressure, and it builds trust.” That guided approach helped ease initial uncertainties—especially when stepping in front of the camera—and turned what could have been a daunting process into a fun, collaborative experience.
Over time, our shared vocabulary has become second nature. “When they make suggestions, I’m more confident about trying things, knowing they have my best interests in mind,” says Alex. That trust allows us to move the brand forward with clarity and purpose.
The results speak for themselves: a recent video series on Instagram led directly to a new project from a local Hamptons homeowner who had been following Forden & Co and was inspired by their work. And to ensure that the brand remains relevant and forward-thinking – and to grow engagement as digital technology continues to evolve – we’re planning to begin work on the company’s second website in 2026.
Photography by Read McKendree for JBSA Images.
