Elevate Your Instagram Account with These Three Key Initiatives

Whether it's utilizing the newest tools on each social media platform or adeptly navigating industry trends, there are a handful of tips and tricks you can implement now to strengthen your social media marketing campaigns throughout the rest of 2023 and beyond.

1. Entertainment Trending

Led primarily by TikTok, a major industry trend that should be on everyone’s radar is the shift from social media being a place for connection to being the go-to space for instant entertainment. 

Entertaining posts don’t have to be silly trends. They can range from an influencer using your product in a get ready with me video, like goop Founder Gwyneth Paltrow does on TikTok, to Architectural Digest’s iconic home tours with major celebrities, like Emma Chamberlain, and John Legend and Chrissy Teigen. Both of these styles of video have gone viral on social media platforms and have proven to be entertaining for social media users.

2. The Action Buttons

While it is important to share content that aligns with the industry trend of short, entertaining video primarily, don’t forget there is more to social media beyond the feed. 

Some trends that can help you directly communicate with your consumer are closed message groups and lead forms for business profiles. 

For example, let’s say you are an interior design firm looking for ways to generate leads organically, adding a lead form to your Instagram profile is a new feature you can try out now that will allow your followers to send you more information about themselves and their design wishes. 

According to an article by Adapting Social, “One of the key benefits of lead forms on Instagram is that they can help businesses increase conversions by making it easier for potential customers to engage with their content and provide their contact information. By streamlining the process of lead generation, businesses can improve their chances of converting leads into customers.”

Overall, once your business has collected this data, you can use it to optimize future marketing campaigns and create a more tailored user experience.

Maybe you are an e-commerce brand looking to get your audience more involved in sales and giveaways. The new tool you should try out is Direct Messaging for Business via the Instagram Direct in-app messaging product, which allows you to kickstart exploration, build stronger connections, and boost sales by personally engaging with customers at every step of their journey.

3. Share More Video Content

If there is one key element you focus on for the rest of 2023, it should be implementing short-form video content into your social media marketing strategy across all platforms. 

According to a Social Media Today article, “Meta says that time spent on Instagram has grown by more than 24% since the company launched Reels, and implemented AI-based content matching, while Facebook usage is also rising, driven by the same.”

Since the industry trend is leaning toward short-form entertaining video content, that is a great place to start brainstorming ideas. 

Take an architectural firm, for instance. Sharing a sneak peek into the behind-the-scenes journey leading up to your completed projects can be a captivating method to establish a connection. It's an opportunity to unveil a process that isn't often glimpsed by everyone. 

In addition to the video component, it is essential to pair your video with the right trending audio, which will make your videos more discoverable to a new set of consumers. 

Beyond creating your own video content, another route is to integrate influencers into your next social media marketing campaign. Working with creators and influencers can help you reach a new network of followers with unique, creative, and authentic content, and opens the door for collaborative posts, increased brand awareness, and credibility to promote your business. 

Social media is a constantly evolving landscape, so it is important your team is adaptable and willing to experiment in order to achieve social media success in 2023 and beyond.

To learn more about our social media services, visit our Social Media page.