Four Ways to Gain More Inquiries on Instagram

While you may think that Instagram is simply a social network, it can be a powerful lead-generating platform if done correctly. We’ve compiled a list of ways to reach more potential clients organically. Read on to learn more.

1) Optimize Your Profile

Your Instagram profile is often the first impression potential clients will have of your business. Ensure your profile is set up properly by including the following:

1) A compelling bio highlighting your expertise and services with one or two hashtags. Instagram picks up SEO keywords from your bio.

2) Select the correct business category. 

3) Use a high-quality profile photo or graphically created social icon that reflects your brand.

4) Add a call-to-action in your bio to encourage potential clients to reach out.

5) Add multiple links to your bio. Instagram now has a feature where you can add up to three links.

2) Use Relevant Hashtags

Using hashtags on Instagram is key to attracting new clients. Instagram is a search engine, and hashtags allow users to discover content. Hashtags index and categorize your posts so searchable content is even easier to seek out.  Utilize trending and related hashtags to reach new potential clients and participate in relevant conversations to increase your visibility. An example of an Atlanta architect specializing in Georgian Colonial homes may add hashtags about location, architectural style, or general architecture tags. 

3) Engage With Your Audience

Engaging with your audience is essential to building relationships and attracting new clients on Instagram. Respond to comments and direct messages promptly and professionally, and take the time to engage with other accounts in your industry or niche. You can also collaborate with other Instagram users or brands to expand your reach and attract new clients. (More visibility with the more comments, shares, and likes a post gets or welcoming people to contact you by adding a CTA such as contact us to learn more.)

4) Leverage the Collaborator Tool

Using the collaborator tool, you can double your exposure and gain more exposure to a new audience, creating more opportunities for new leads. For designers and architects, you can collaborate with your partners, such as builders, landscape architects, and like-minded brands. Product designers can collaborate with designers, influencers, and like-minded companies.