Manifesting Your Dream Client
When we start a new project, we ask the client to answer a series of questions to understand their core values, business goals, and aspirations as a brand. One question that invariably leads to a robust discussion, and some soul searching, is: who is your ideal client and why?
It’s a question that we, as a creative agency, have asked ourselves from the beginning. We always knew the answer, or some version of it, but it would take time and patience – and stubborn persistence – to reach those dream clients.
The vision starts with clarity
Experience has taught us that the first step to attracting your dream client is clarity – about who you are as a company and who you want to work with. Not in vague terms like “cool” but in substance: What do they believe in? What does excellence mean to them? Are they building something transformative or just checking a box?
At Hanna Creative Co., our dream clients are visionary founders and industry leaders — the ones who think differently, who dream expansively, who value depth and intentionality. They’re not looking for surface-level solutions. They want to build something lasting, meaningful, and true — and they see brand building as a long-term investment.
It's all about relationships and shared values
One of our long-term clients, heritage showroom Kneedler Fauchére, has taught us the value of a partnership that deepens over time. “We’ve been in business 77 years and our founders celebrated, sought out, and nurtured long-term relationships,” says Gina Dewitt, CEO and President of Kneedler Fauchére Showrooms. “It’s part of our DNA, and Hanna Creative shares that same ethos. They are invested in our brand and are helping us meet clients where they want to be met.”
When you can be open and honest, and give and receive productive feedback, the client relationship deepens and the work continually improves. And that closeness makes the process more enjoyable. “The Hanna Creative team makes things fun!” says Gina. “There’s a shared kindness and thoughtfulness and joy in our collaboration, and that’s a huge part of why we love working with them.”
Manifestation isn’t magic — it’s intentional alignment
When we got clear on what that dream client relationship looks like, the right clients began to find us. Why? Because our external presence finally matched our internal intention. Our dream client isn’t just looking for beautiful design; they’re looking for a creative partner who will help them take that bold step into something that is uniquely theirs. They don't just want a copy of another brand. They want something original, expressive, and deeply aligned with their own story.
At Hanna Creative Co., our dream client is a partnership that is transformational, not transactional, purposeful, not performative. A collaboration that builds brand momentum, creates meaningful impact, and fuels our best work.
