The Benefits of Instagram’s Explore Page
The Explore page on Instagram is a collection of photos, videos, reels and stories tailored to help each individual Instagram user discover posts, accounts, hashtags or products they may like. Over 200 million people visit Explore every day and it’s an incredible way to get your content seen to an entirely new audience with similar interests. The Explore page is one of the last frontiers for organic reach as most of the discovery is driven by advertising.
If you are an avid Instagram user you may have heard of the algorithm. Instagram’s algorithm is a set of instructions for solving a problem or accomplishing a task. The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations personalized for each user based on who or what they engage with on Instagram.
Although we can’t provide definitive answer as the algorithm is always changing, we believe that the posts on your Explore page could be influenced by any of the following factors:
Posts you saved.
Photos you liked.
Posts recommended by Instagram.
Accounts you follow.
Content similar to posts you have interacted with.
Videos you have watched.
This begs the question, “How do I get content from my account featured on the Instagram Explore page?” Here are a few tips to consider:
How to Land on the Instagram Explore Page
Engage with your audience early and often with your posts.
Post when people are active.
Hone in on the kind of content your audience likes.
Include a location in your posts.
Use relevant hashtags.
Post consistently.
The Instagram Explore page is a powerful feature for brands to gain exposure on Instagram to a larger target audience.
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