Cameron Design Group
Our work with Cameron Design Group has grown from a social media partnership into a comprehensive brand collaboration, spanning identity and messaging, website design, presentation materials, and digital content. Together, these elements have created a cohesive brand experience that feels distinctly CDG at every touchpoint.
Hanna Creative refined the firm’s visual and verbal identity to better capture its sophisticated yet deeply personal approach to residential design. Building on that foundation, we recently redesigned the website as an immersive showcase for a growing portfolio of residences across the country, pairing a visual experience with thoughtful project narratives that bring founder Parrish Cameron Robe’s distinctive voice, point of view, and approach to design into sharper focus.
That sense of personality carries through to social media. Since 2022, Hanna Creative has led the firm’s digital content strategy, developing an ongoing mix of editorial storytelling and original video content filmed and produced in-house in collaboration with a filmmaker. By bringing Parrish out from behind the portfolio and into the storytelling, the content gives audiences a richer sense of the person, perspective, and creative thinking behind the work.
The results speak to that growing connection. Cameron Design Group’s Instagram audience is approaching 20K followers, with more than half a million views in the past year and top-performing content reaching engagement rates as high as 20%. More importantly, the firm now has a brand presence that feels as considered, distinctive, and personal as the interiors themselves.
Scope
Identity > Brand Messaging & Positioning, Visual Identity, Print & Collateral Design
Storytelling > Photography & Video
Digital > Website Design & Development, Digital Content & Social Media Strategy
“Hanna Creative has helped us define who we are as a brand. There’s a consistent through line across our website, social media, project stories, and everything we put out into the world — and it feels true to our aesthetic and design point of view. The Hanna Creative team is incredibly easy to work with, and I love knowing that whatever I send their way, they’ll capture it in a way that feels like us.”