Gregorius Pineo
When Gregorius Pineo partnered with Hanna Creative, the challenge was to translate a deeply tactile brand into a digital experience that would resonate with a refined audience of interior designers and architects. Known for artisanal, made-to-order furniture, lighting, and accessories, the Los Angeles-based company has built its reputation on distinctive materials, hand-applied finishes, and generations of specialized craft.
The results speak for themselves: more than 800K views in the past year and audience growth exceeding 6%—within a highly targeted community of design professionals who are judicious about what earns their attention.
Building on that momentum, our 2026–27 strategy introduces three new social campaigns: Material Studies, exploring the raw materials and finishes that give each piece its distinctive character; The Story Behind, expanding the brand’s narrative-driven storytelling; and The GP Standard, celebrating the craftsmanship, customization, and exacting attention to detail that set Gregorius Pineo apart.
After several years of working together, that collaboration continues to evolve. That longevity isn’t a sign that the work has settled into a formula. Quite the opposite: it creates the trust to keep experimenting, questioning, and finding new ways to translate the depth and character of Gregorius Pineo’s story into an ever-changing digital landscape.
Scope
Storytelling > Photography & Video
Digital > Digital Content & Social Media Strategy
Filmed by Alec Lyons & Hanna Creative Co.
“To be a leader, you need to work with experienced people who can push you a little in order to break out. Hanna Creative knows the clientele we’re trying to reach, how relationships are built, and how to communicate with this market in a sophisticated way.”