Woodmeister
For over four decades, Woodmeister has built a legacy as master builders renowned for their exquisite architectural millwork and residential construction. To set the stage for their 45th anniversary, the family-owned firm partnered with Hanna Creative to rethink their brand with a new website and visual identity that reflects the exceptional quality and breadth of their portfolio. Though long admired within the design and building community, the Massachusetts-based company had flown somewhat under the radar—growing quietly through reputation and word of mouth. With the founder’s daughter stepping into leadership, Woodmeister was ready to tell an evolved story, honoring its heritage and celebrating the enduring trust inspired by its founder and the loyal craftspeople who have shaped its history.
The new website positions the company's masterful work, highlighting projects that range from classic estates to contemporary coastal retreats. A graceful stamp-style logomark—anchored by the “W” as a mark of provenance—underscores the firm’s heritage of craftsmanship. The visual identity balances tradition and modernity: architectural uppercase typography conveys strength and precision, while a refined sans serif body font supports longer-form storytelling. Subtle, scroll-triggered animations add depth without distraction, and a color palette of earthy tones evokes the natural materials and meticulous woodwork that have long defined the firm’s hallmark and legacy.
Scope
Brand Workshop
Brand Messaging
Visual Identity
Web Design & Development
Search Engine Optimization
Writing and strategy in collaboration with Joe Fox
“Roxanne and her team approached the work of helping us to refine and relaunch the Woodmeister Master Builders brand with sincerity and care. We met at a pivotal moment in both the company and my family’s history, which made telling our story in a way that feels authentic and special even more important. Hanna Creative took the time to understand who we are, what we do and how we do it - thoroughly exploring what makes us unique. They developed a fresh brand identity and website that reflects the exceptional standards for which we’re known, our heritage, and the pride we have for our work.”