Three Signs It’s Time to Hire A Social Media Agency
Managing your social media marketing is a complex process that involves graphic design, video editing, content creation, and data analytics, which can be difficult to execute when you are also trying to grow your creative business. If you lack the time and energy to hire and train a dedicated social media employee, consider partnering with a social media agency. Here are three signs that it’s time to outsource your social media marketing:
You Run Out of Time and Creative Ideas
Your days are packed managing clients, projects, your team, and administrative tasks, and your social media is last on the list. Your Instagram account can act as a living portfolio or an online shop, and it is crucial to keep it polished and up-to-date to attract new clients. Social media platforms are great marketing tools for sharing new products or updates regarding the brand, such as press, pop-ups, events, and more. However, suppose you feel overwhelmed by the day-to-day work, and it’s easier to get the “must-dos” done rather than spend time creatively executing a posting strategy. In that case, it might be time to consider having a team of experts carry the workload.
2. You Are Not Marketing Your Business Consistently
Social media is a great way to build your brand, but only if you do it correctly and execute a consistent social media strategy. Consistency is about reliability and building momentum with your content. If you can't be consistent, you may miss valuable opportunities to grow your brand awareness and obtain new clients. Agencies can masterfully implement a content calendar and posting plan that allows them to create consistency and build a narrative that leaves a lasting impression on your audience and gains customer loyalty.
3. You Are Not Seeing Growth
If your social media account is not gaining follower traction or if you’re not getting any leads or inquiries and you’re stuck on how to grow, it may be time to call in the experts. Social media changes rapidly, and since agencies invest time in educating themselves on new trends, app features, and updates, they have the knowledge to grow social media accounts.
If you are struggling with keeping up with your company’s social media platforms or need some fresh ideas from our team, go to our services page to learn more about our social media management programs.
