Five Reasons Designers Should Leverage Pinterest
Designers should always search for new and innovative ways to showcase their portfolios and connect with potential clients. One platform that has become increasingly popular in recent years is Pinterest. This visual search engine is a powerful tool for creative businesses looking to promote their services, as it draws in 431 million monthly users. If leveraged correctly, creatives can gain brand recognition and open your business to new customers.
Here are the five reasons why designers should be using Pinterest.
Showcase portfolio.
One of the most significant advantages of Pinterest is that it allows designers to showcase their portfolios and products visually. With its focus on images, designers can showcase their craft through boards and pins. The platform is an excellent way to give potential clients a taste of the designer's style and the type of work they can expect. Designers can also create boards for specific projects or themes, such as living rooms, bedrooms, or kids' rooms, making it.
2. Reach a large and engaged audience.
Pinterest has a massive user base- in the US; it’s the fourth most popular social media platform. This means that designers have the potential to reach a vast and diverse audience. The platform is particularly popular among homeowners and those interested in home design and decor. This provides creative business owners an excellent opportunity to connect with potential clients actively searching for design inspiration and services.
3. Drive website traffic.
Another advantage of Pinterest is that it can drive traffic to a designer's website. By including links to their website in their pins and boards, designers can direct potential clients to their site, where they can learn more about the designer's services and portfolio. According to Pinterest, 60% of Pinners have used Pinterest to make decisions for home decor purchases. Posting on Pinterest is especially beneficial because it’s quicker and easier for your content to rank higher in its algorithm than Google’s. Each Pin is estimated to drive approximately two-page visits, which translates to more website traffic, sales, and potential leads for the business.
4. Network with other industry professionals.
Pinterest is not just a platform for reaching potential clients; it is also a great place for interior designers to network with other industry professionals. Designers can follow other designers, suppliers, and manufacturers to stay up-to-date on the latest news, trends, and products. They can also participate in group boards and engage with other designers on the platform, providing an excellent opportunity to make new connections and build relationships with other professionals in the industry.
5. Gain inspiration.
Finally, Pinterest is a fantastic source of inspiration for designers. The platform is filled with endless design ideas, from the latest trends to classic, timeless styles. Designers can use Pinterest to share their design process or send private boards to their clients as a source of collaboration.
In conclusion, designers have much to gain by using Pinterest to promote their businesses. With its large and active user base, the ability to showcase portfolios, and the potential to drive traffic to its websites, designers can use Pinterest to reach a vast audience of potential clients and build their businesses. Inquire to learn more about our Pinterest Optimization and Monthly Management programs.
