Erin Sander Design
As Erin Sander Design expanded from a Dallas-based studio into a nationally active practice, the firm needed a digital presence that reflected both the caliber of its work and its growing reach. Serving residential clients from Texas to Colorado, Mexico, and beyond, the goal was to create a website that clearly signaled a refined point of view while remaining warm, personal, and approachable.
Our engagement began with a strategic brand refresh, evolving the firm’s visual identity to resonate with its increasingly discerning audience. The palette transitioned from rudimentary cool blues to richer tones of walnut and sage, inspired by natural materials, artisanal craftsmanship, and the firm’s ethos of relaxed, refined elegance. The signature dragonfly motif — which ties to the firm’s origins — was reimagined with subtlety and intention, signaling both continuity and evolution.
The resulting website is an immersive, editorial experience where photography leads, and subtle movement creates depth and flow. The homepage offers a layered introduction — projects, press, philosophy, and people — inviting visitors to explore more deeply. Since its launch, Erin Sander Interiors has seen increased engagement and a rise in inquiries aligned with its high level of work, positioning the firm for continued growth and national recognition.
Scope
Identity > Visual Identity
Digital > Website Design & Development,
Discovery > Search Engine Optimization
VIEW WEBSITE a
“It was a spirited collaboration, and once we saw where we wanted to go, we found our niche, and it really turned out beautiful. The photography and the website design merge in a way that feels visually very connected. They helped us tell our story and created a beautiful palette to showcase our photography — so our work is the song. That’s Hanna Creative’s gift.”