Fenimore Lane
Over the years, Ariel Okin has built Fenimore Lane into more than a design publication. It has become a destination shaped by her editorial perspective, passion for lifestyle, and distinct voice as a writer and curator.
Our collaboration with Fenimore Lane began in 2021, and this redesign marked our second time partnering with Ariel to evolve the platform. Like all long-standing creative relationships, we’ve developed a shorthand over the years. We understand what makes the brand unique, where it has been, and where it wants to go next. This time, we knew the opportunity was to move Fenimore Lane from a destination into an experience.
The redesigned website brings together everything that makes Fenimore Lane special: its editorial stories, curated shopping edits, the annual Fenimore Lane Design Summit, and the Talk Shop podcast, now entering its fifth season. The experience was designed to make it easier for visitors to explore, discover, and engage with the many facets of the brand.
Through thoughtful organization, refined design, and a focus on storytelling, we created a digital home that reflects the depth of Fenimore Lane while allowing Ariel's point of view to lead the way. The result is a platform that feels as considered and layered as the content it showcases.
Scope
Identity > Visual Identity
Digital > Website Design & Development
Website video filmed by Alexandra Sapp
“Thank you to Hanna Creative for bringing our Fenimore Lane dreams to life. After years of working together, there is such a wonderful shorthand and level of trust that makes the creative process feel effortless. They understand the heart of the brand and always find a way to bring our vision to life in a way that feels elevated, thoughtful, and uniquely Fenimore Lane.”