R. Higgins Interiors
Hanna Creative has worked with R. Higgins Interiors since 2021, building a social media presence that feels as personal and distinctive as the firm itself. Working closely with founder Roger Higgins, we’ve brought his unmistakable Southern personality and perspective into the storytelling while staying true to the character of the brand. Along the way, that approach has delivered meaningful results, including several new project leads directly through Instagram.
For a busy firm managing some 50 projects at any given time, the story is as much about personal attention as it is about scale. Roger is beloved by his clients and still sketches projects by hand, a signature part of his process that has become an important part of our storytelling. Through behind-the-scenes moments, project photography, and original video created by Hanna Creative’s in-house team, we’re able to show both sides of R. Higgins: the intimacy of Roger’s approach and the experience and resources behind the firm’s highly complex residential projects.
After five years, our relationship has evolved into a trusted extension of the R. Higgins team. We also work closely with the firm’s publicist, Jenny Pfeffer of Domicile Creative, creating a connected approach across social media, editorial, and communications. Together, we’re able to identify opportunities, share stories as they unfold, and keep the firm’s broader presence working seamlessly.
The results reflect that momentum: in the past year alone, R. Higgins has seen 40% audience growth and more than 2.5 million views. A recent holiday decorating series, created in collaboration with F. Schumacher and adapted from a longer-form video profile, generated more than 100K views within weeks. Today, the firm has 40K Instagram followers, more than double its audience when our collaboration began.
Scope
Storytelling > Photography & Video
Digital > Digital Content & Social Media Strategy
Filmed by Hanna Creative Co.
“Social media has become a time-consuming effort for us—a part-time job, really. We all know, however, that it’s also an important way to share our work with potential clients and industry partners. Working with Hanna Creative has allowed us to get to the point where we can be virtually hands-off. We spend much less time managing the process and trust that our team there has our voice and that we’re in good hands.